You’ve probably heard the phrase “social media algorithm” floating around recently, and it has seemed to have changed the way we use certain social platforms and altered our engagement and organic reach. Many businesses have seen a decline in traffic in recent years, and channels like Facebook, Twitter, and now Instagram are gently nudging users towards a “pay to play” approach to reach their audience. However, despite these challenges, there are ways you can implement strategies into your business to use these algorithms to your advantage and help to get your business and content out there. Here’s a brief overview of what social media algorithms are, how they work, and how you can use them to boost your business.
What are social media algorithms?
Algorithms are basically a set of rules or principles in place that on social media, help to deliver the right content to the right people. Social algorithms take into account things like how often you’ve interacted with that content, how you’ve interacted with it, and what type of content it is (eg. Video, image, article). As a business owner, this means that if people interact with your content, they’re more likely to keep on seeing it and it’ll be visible on their social feeds. Platforms like Instagram and Facebook have done away with chronological feeds, and now analyse their users’ behaviour and deliver content that they will enjoy, in the order they want to see it, which is based on their previous social activity and engagement.
How can you use social algorithms in your favour?
To make sure your content is visible and stays visible, it needs to be entertaining, engaging or educational, and really capture your audience’s attention. This will help to increase your organic reach and to keep growing your business online. Post regularly on social media so that users continue to engage with your content, and keep learning about new social media features (such as Facebook live, etc) so you can stay on the ball.
How are algorithms implemented on Facebook, Twitter, and Instagram?
Each platform is different, and how you engage will vary on each. With Facebook, focus on creating content that your users will like, comment on, share, and ultimately engage with. Make your content highly relevant and sharable to encourage interaction. On Twitter, keep engaging with others to get your posts highlighted on the “Best tweets you have missed” section of people’s feeds. On Instagram, keep engaging with other accounts, post regularly and use its features like Stories to maximize your reach.
Need more help mastering social media algorithms? Get in touch with us today and we’ll help you revamp your social media and marketing strategy to grow your business.