When it comes to running a business nowadays, social media is one of the most crucial forms of marketing that you need to get on top of. But for social media newbies, it can be difficult to figure out which platform will be most beneficial in bringing success, and how to target a specific audience. While you may want to focus on a number of platforms, you really do need to have 1 or 2 primary platforms that you focus on, and those should be well suited for your company and target market. Here are a few tips to help you choose the best social media platform for your business and some things to look out for.
Evaluate your audience
The first thing you need to do is evaluate your target audience and think about your business needs. This will help you to decide which platform will be most suitable, as each platform is used differently. For example, Instagram is widely used among young people, whereas Facebook is popular among older adults. Understanding your audience is key to help you invest your time and money in the right platform.
An overview of the platforms
YouTube has grown dramatically in recent years and it’s the primary video platform. Video marketing is now huge and highly effective, and it’s ideal for things like tutorials, fashion lookbooks, travel videos, and niche content.
Well known for being the “Business social media”, LinkedIn is a great way to connect with business people. It allows for content publication, and internal messaging can target specific people.
Pinterest has over 100 million active users and it’s great for companies selling fashion or home products. It’s definitely one of the most visual platforms and boasts high conversion rates, and beautiful content is a key to success. While you don’t necessarily connect with the individual or the business like you do on Instagram, it can be effective for generating sales.
If you’re looking to build a community presence, consider prioritizing Facebook. It’s popular among adults and the older audience, especially women, and it offers a high level of engagement. Short, snappy, and shareable content is key for success.
Twitter is very much information-led and is a great platform to share your content. It allows you to communicate and engage with others in a direct way, and while it’s often not the most effective platform for selling your services, it does allow you to socially interact and share relevant information.
Instagram is a visual platform and allows you to connect with users from around the world. Influencer partnerships are common on Instagram, and users can rack up thousands, if not hundreds of thousands of followers. The introduction of Instagram Stories is great for sharing insights into your business, and you can use tools such as geo tags and hashtags to target specific people in specific places.
Need more help deciding how to choose the best social media platform for your business? Get in touch with us today.