The world of marketing has evolved dramatically in the last few years, and influencer marketing is something that is more important now than ever. It’s hard to predict how marketing will shift in the future, but what we do know is that influencer marketing has skyrocketed and it should be a key part of your digital marketing strategy. Consumer behaviours are affected by influencers, so depending on your business it may be a valuable strategy to implement. Here’s a little insight into the growing importance of influencer marketing and why it’s a strategy you shouldn’t ignore.
Consumers trust influencers
One of the biggest selling point of influencers as that they have the trust factor. Influencers, who often rise in popularity through platforms like Instagram, Twitter and YouTube, as well as blog platforms like WordPress, can amass large global audiences, sometimes in the millions. People follow the ins-and-outs of influencers’ lives through social media platforms and over time, begin to trust their opinions and base their buying habits on the recommendations of the influencer. This is essentially a powerful form of word-of-mouth marketing that can generate almost double the number of sales as traditional advertising. Influencer marketing is something that businesses need to jump on board with if they want to bring their marketing strategy into the modern day.
Influencers are active on social media
Digital marketing relies partly on social media, and this is where most influencers have acquired their following. By working with influencers as part of your strategy – whether it’s through sponsored content, brand ambassadorship, or something else – you are essentially tapping into the influencers’ social audience which will help to offer exposure to your business.
People don’t respond to ads like before
Many people have come to ignore traditional advertising over the years, and are no longer as receptive to ads on the television or in magazines. This is why platforms like Netflix and Spotify have allowed users to opt out of ads, as they understand that it’s not something that people like to see. In contrast, using influencers to promote and advertise your products or business is much more effective as it’s a form of native and authentic advertising that consumers will be more responsive to.
Are you wondering how influencer marketing can benefit your business? Get in touch with Route One Research to discuss integrating influencer marketing into your strategy to help you grow your business.