Happy New Year 2016!
We’ve just entered a new year, and I would like to help you make 2016 a more successful year than last year. Before you do a marketing plan or a business plan, start by looking at what your target market wants and what your competitors are doing.
Market research can help you understand existing customers and why they would choose your product/service over your competitors. It will help you identify changing market trends and new business opportunities that you can then implement during the year to make it a successful business year. If you want other businesses to refer clients to you, research potential referral sources and what they would be looking for in your type of business.
A competitive analysis helps you learn how well your competitors understand the market and how you can gain customers who might have otherwise gone to them. Have a look at their website, and see what they are saying and how they are positioning themselves. If you want an objective view, hire someone like us to do this for you.
If you sell products or services through your website, how your website is positioned will affect your sales and sometimes determine how profitable your business is. Research the highest ranked websites and learn their keywords, and get the best keywords in the online world working for your website.
As I say at BNI chapters, I’m Alison, the marketing consultant for small business owners who want research done right! With about 18 years of research experience, I can sort out the high quality reliable information from the spam, and put together a research report that helps make this new year your best one yet.